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本案例涉及到的甲连锁企业是典型的采用特许经营模式的企业。其公司发展依靠此模式获得了迅速扩张,但同时我们也发现,特许经营模式是一把双刃剑,尤其在公司战略制订层面需要极其谨慎。
This case involves a chain of enterprises is a typical franchise business model. The company’s growth relies on this model for rapid expansion, but at the same time we also find that the franchise model is a double-edged sword that needs extreme caution, especially at the company’s strategic formulation level.