“文化走亲”是由文化部门主导,社会各界参与,以文艺活动为纽带的公共文化项目。本文以嵊州市为例,全面分析了开展“文化走亲”活动的动因,系统总结了上下联动、远近结合、内外互动的基本做法,认为“文化走亲”活动有利于形成运行本成最低化、文化惠民均等化、文化活动多样化和文化主体多元化。 “Culture to go to the mother ” is a public cultural project dominated by the cultural sector, involving all walks of life, and cultural activities as a link. Taking Shengzhou as an example, this paper comprehensively analyzed the motivation of launching “Culture to go to a relative” and systematically summarized the basic practices of “up and down”, “combining culture with distance” and “internal and external interaction” This into the lowest, equalization of cultural benefits, diversification of cultural activities and cultural diversity.