北京现代城市形象研究所居易教授最近提出:应该注重建立“形象经济”概念,推展形象产业化,并倡导研究“形象经济学”。居易教授认为:“形象经济”是对应于信息社会的全新概念,也是网络时代的必然产物。当工业文明形成生产过剩而导致社会竞争目标转移的时候,当人们从物质需求转 Professor Ju Yi of Beijing Institute of Modern City Image recently put forward: we should pay attention to establishing the concept of “image economy”, promote the industrialization of image, and advocate research “image economics ”. Jie Yi believes that: “image economy ” is a new concept corresponding to the information society, but also the inevitable product of the Internet age. When the formation of industrial civilization overproduction led to the transfer of social competition goals, when people from the material needs to turn