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市场同质化竞争日趋激烈,严重影响着企业的健康发展。本文通过对品牌整体建设的阐述,说明通过品牌建设寻求差异性获得竞争优势是企业健康发展的必要手段。
Homogeneous competition in the market is increasingly fierce, seriously affecting the healthy development of enterprises. Through the elaboration of the overall construction of the brand, this article shows that seeking differentiation through brand building to gain competitive advantage is the necessary means for the healthy development of enterprises.