拓展思维:“天气市场”效果非凡;“本田妙案”妙不可言 “拓展思维”的营销策略给人的感觉是棋高一着。它是企业促进市场营销决策更趋合理更趋完善的“法宝”。 日本一家酿酒厂收集了30年间(1951—1980)的有关资料,证明啤酒销量与天气变化之间存在一定的关系,由此 Expand thinking: “weather market” extraordinary effect; “Honda Case” marvelous “expanding thinking” marketing strategy gives the feeling of chess. It is the enterprise to promote marketing decisions more reasonable and more perfect “magic weapon.” A Japanese brewery collected 30 years (1951-1980) of the relevant information that the sales of beer and the weather there is a relationship between changes in the weather, thus