“策划”,现代汉语词典解释为筹划、谋划。 现在,在新闻界,“策划”一词非常时髦。不仅发行要策划,广告要策划,经营活动要策划,版面栏目要策划,而且新闻也要策划。比如,策划连续报道、深度报道、会议报道等,策划道报中的大战役、小战役等。 如果策划得好,报纸符合宣传方针,符合管理规定,发行上去了,广告上去了,经营搞好了,质量 “Planning”, modern Chinese dictionary explanation for planning, planning. Now, in the press, the term “planning” is very trendy. Not only to issue planning, advertising planning, business activities to planning, layout section to planning, but also planning the news. For example, the planning of continuous coverage, in-depth coverage, conference coverage, planning Daochong in the campaign, a small battle and so on. If the plan is well, the newspaper complies with the guidelines of publicity, in line with the management requirements, the issue goes up, the advertisement goes up, the business does well, and the quality