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如何使电视节目更加贴近社会、贴近生活、贴近实际,从而进一步提高收视率,增强可视性,是电视新闻工作者所着力探讨的一个课题。2001年,唐山电视台推出了一档全新的新闻节目——《百姓热线》。这个节目是为帮助群众解决生活难题而设置的,个性问题个别回答,共性问题在节目中播出,建立起了一条电视与观众交流的渠道。《百姓热线》以百姓为本江泽民总书记指出,党的思想政治工作,从根本上讲是做人的工作,做群众的工作,要想搞好这项宣传,必须贴近群众、贴近生活、贴近实际。也就是说必须把我们的观众——广大的百姓做为节目的中心。树立以百姓为本的思想,努力帮助群众解决日常生活中遇到的各种各样的问题。除了重点、热点、难点的问题外,日常生活琐事也力求帮助他们去解决。比如:户口本丢失了如何补办,成人高考怎么报名,因工负伤人员应享受哪些待遇、如何办理工商执照、个体经营者如何纳税等等,诸如此类“小事”,各相关部门都有具体的规定,只是观众不知该如何解决,去哪里询问。而通过我们这个节目可以帮助观众咨询,这既帮群众解决了困难,又把党和政府的方针政策宣传了出去。
How to make television programs closer to society, closer to life and closer to reality, so as to further increase the ratings and enhance the visibility, is a topic that TV journalists are trying hard to explore. In 2001, Tangshan Television launched a new news program - “people hotline.” This program is designed to help people solve difficult life problems. Individual questions are answered individually. Common problems are broadcast on the program and a channel for television to communicate with the audience is established. General Secretary Jiang Zemin pointed out: The ideological and political work of the party is fundamentally a man’s job and a mass work. If we want to do a good job of this publicity, we must be close to the masses, close to life, and close to reality . In other words, we must make our audience - the general public as the center of the program. Set up people-centered thinking and work hard to help the masses to solve various problems encountered in daily life. In addition to the key, hot, difficult issues, the daily life trivia also sought to help them to solve. For example, how to apply for an adult college entrance examination, how to register for the adult college entrance examination, how to deal with work-related injuries, how to handle business license, how to pay taxes for self-employed businessmen, and the like, all relevant departments have specific provisions, Only the audience do not know how to solve, where to ask. Through this program we can help the audience consult, which not only helped the masses solve the difficulties but also propagated the principles and policies of the party and the government.