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在社会经济快速发展的今天,各种高新技术在经济生活当中所发挥的作用在不断的增加,高新技术已经成为了经济发展的重要动力与来源。特别是在进入二十一世纪以来,随着计算机网络技术的普及,信息技术在社会生活当中的各个方面都有着深刻的体现,信息化已经成为了当今社会发展的主流。在信息技术的应用当中,电子商务的发展是其重要的体现之一,城市地区的电子商务已经得到了很大程度上的发展,在人民生活当中所发挥的作用也在与日俱增。但是就农村地区来说,由于受到诸多因素的制约,农村电子商务的发展还面临着许多的问题与不足,这就在一定程度上影响了电子商务在农村地区的扩展。因此,通过加强农村电子商务存在问题与模式创新探究,能够更好的发现其中存在的问题,同时采取有力的措施来推动电子商务在农村地区的发展,为广大农民生活水平的提升做出更大的贡献。
In today’s rapid social and economic development, the role played by various high and new technologies in economic life is constantly increasing. High and new technologies have become an important driving force and source of economic development. Especially since the beginning of the 21st century, with the popularization of computer network technology, information technology has profoundly embodied all aspects of social life. Informationization has become the mainstream of today’s society. Among the applications of information technology, the development of e-commerce is one of its important manifestations. The e-commerce in urban areas has been greatly developed and the role it plays in people’s lives is also growing. However, in rural areas, due to many factors, the development of rural e-commerce still faces many problems and deficiencies, which to some extent affected the expansion of e-commerce in rural areas. Therefore, by strengthening the rural e-commerce problems and model innovation to explore, which can better identify the problems that exist, at the same time take effective measures to promote the development of e-commerce in rural areas, to enhance the living standards of farmers to make greater Contributions.