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在我国四大媒体(电视、报纸、广播、期刊)中,期刊是数量最多的一种。航机类期刊是我国期刊领域中的一个重要的类别,它往往能产生良好的读者效应,更多地获得广告业主和品牌广告的青睐,形成出版、发行、广告的良性循环。近年来,航机类媒体的品牌刊群正在形成。面对电子期刊和互联网等新媒体的挑战,新技术的到来必然会对传统刊物的出版模式形成挑战,但机遇与挑战总是同生共存。传统的航机类媒体如何应对?又如何发挥自身优势做大做强?本文就此提出思考和探索。
Among the four major media outlets in China (television, newspapers, radio, periodicals), journals are the most numerous. Airline journals are an important category in the field of journals in our country. They can often produce good readership, get more favor from advertisers and brand advertisements, and form a virtuous cycle of publishing, distribution and advertisement. In recent years, the brand of aviation media has been formed. Faced with the challenges of new media such as electronic journals and the Internet, the advent of new technologies will inevitably challenge the publication mode of traditional publications, but opportunities and challenges always coexist with each other. How to deal with the traditional aircraft media? How to play its own advantages bigger and stronger? This article put forward thinking and exploration.