纪录片这一以真实为本质的影视艺术形式似乎天生缺乏市场属性。虽然国际上纪录片的商业化早已成气候,但中国的纪录片行业起步较晚,甚至在一段时间内,业界充斥着诸如“纪录片是不是商品?是否应该商业化运作?”之类的讨论。然而近几年来,中国的纪录片行业开始提速发展,从2010年国家新闻出版广电总局《关于加快纪录片产业发展的若干意见》这一标志性政 Documentary, a real-life film and television art form, appears to be inherently lacking in market attributes. Although the international commercialization of documentary has long been a climate, the Chinese documentary industry started relatively late. For some time, the industry was flooded with discussions such as whether documentary films should be commercialized or not. However, in recent years, the documentary industry in China has begun to grow at a rapid pace. From the “Sign Opinion on Accelerating the Development of Documentary Industry” issued by the State Administration of Press,