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数字化对于品牌传播和产品营销最大的影响,是从依托于传统媒体的步步为“营”到实现数字化包裹下品牌传播活动的“一步到位”。每一次传播技术的革命都在印证着麦克卢汉“媒介即讯息”的论断,数字化浪潮在席卷全球之时,毋庸置疑地开始再次翻滚营销人的思想。
The greatest impact of digitalization on brand communication and product marketing lies in the “one step” of “brand promotion” from the step of “relying on the traditional media to the brand communication activity under the digital package”. Every revolution in communication technology is confirming McLuhan’s assertion that “the media is the message.” As the digital wave sweeps the globe, it undoubtedly begins to roll over the thinking of marketers again.