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我国的经济体制由计划经济向社会主义市场经济转变以后,作为行业的主要舆论工具,要站在改革的前列,起到为深化改革领航、铺路搭桥的作用,产业报自身应率先改革搞活。要做到这点,我认为,应该从以下三方面入手。一、要切实转变观念,增强改革搞活的自觉性。做到这点,至少要处理好三个关系;一是可读性与多创收的关系。这是广告量大时经常会遇到的一对矛盾。观念不同、立足点不同,处理的方法和轻重缓急必然存
As the major public opinion tool in the industry after China’s economic system has been transformed from a planned economy to a socialist market economy, we must stand at the forefront of reform and play a role in deepening reform and opening the doors to the road. Industry Newspaper should take the lead in reform and invigoration. To do this, I think we should proceed from the following three aspects. First, we must earnestly change our concepts and enhance our consciousness of reform and activation. To do this, at least to deal with the three relationships; one is the relationship between readability and more revenue. This is often contradictory when advertising is heavy. Different concepts, different footholds, the method of dealing with the priorities must be kept