论文部分内容阅读
在篮球运动存在的一百多年间,无数体育品牌兴起衰落。如今,拥有一颗斯伯丁篮球,已经成为篮球爱好者的标签。斯伯丁成就的背后,是技术力量的支撑,还是营销目光的独到?进入中国后,斯伯丁又将有什么行动?NBA是无数篮球爱好者的殿堂,造就了一代又一代篮球明星,也成就了一众体育品牌,其中也包括斯伯丁(SPALDING)篮球。1876年,第一家斯伯丁体育用品商店开张;1894年,斯伯丁研发出史上第一颗篮球;1983年,斯伯丁成为NBA指定官方用球,这一合作便是三十年。
In basketball more than a hundred years of existence, countless sports brand rise and fall. Now, with a Spalding basketball, has become a basketball fan label. Behind the success of Spalding, is the technical support, or marketing unique? After entering China, Spalding and what action? NBA is the hall of countless basketball fans, creating a generation after generation of basketball star, also Achieved a public sports brand, including SPALDING basketball. In 1876, the first Spalding sporting goods store was opened; in 1894, Spalding developed the first ever basketball in the history; and in 1983, Spalding became the NBA’s designated official ball, a collaboration that lasted for 30 years.