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中小型医药企业在品牌营销上较为薄弱,很少能从战略角度协调强企业的生存和发展。品牌是中小型医药企业可持续发展的有力保证,相对于大型知名医药企业,中小型医药企业实行品牌营销是提高其市场竞争力的有效路径。
Small and medium-sized pharmaceutical companies in the brand marketing is weak, very few from a strategic point of view to coordinate the survival and development of strong enterprises. Brand is a powerful guarantee for the sustainable development of small and medium-sized pharmaceutical enterprises. Compared with large-scale well-known pharmaceutical companies, the implementation of brand marketing by small and medium-sized medical enterprises is an effective way to enhance their market competitiveness.