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营销质量是企业的生命进入90年代后,产品质量的含义从其物化特性扩展至为顾客提供满意产品和服务的总和,这是产品质量随社会经济的发展不断进化的结果。营销质量即对通常的质量含义作进一步的完善,就是讲产品质量除了要达到规定的检验标准外,还要满足客户的需求,这...
Marketing quality is the sum of the meaning of product quality after the company entered the 1990s. The meaning of product quality extends from its physical and chemical characteristics to provide customers with the sum of products and services. This is the result of the continuous evolution of product quality with the development of social economy. The marketing quality is the further improvement to the usual meaning of quality. It means that in addition to meeting the required inspection standards, the quality of products must also meet the needs of customers. This...