销售的基本职责有两个:一是靠广告宣传,二是出售产品。准确地讲,销售部门应负责市场研究、市场开发、产品定价。其中,产品定价更为复杂,因为它必须要根据厂内外因素综合加以考虑,包括产品的总成本和竞争产品的质量及价格。 这些职责不是孤立行使的,他们与其他一些部门履行的职责有着直接的关系,特别是设计部门。如果产品的性能与质量达不到 There are two basic duties of sales: one is advertising, and the other is selling products. Accurately speaking, the sales department should be responsible for market research, market development, and product pricing. Among them, the product pricing is more complex, because it must be based on comprehensive consideration of internal and external factors, including the total cost of the product and the quality and price of the competitive product. These duties are not exercised in isolation. They have a direct relationship with the responsibilities of other departments, especially the design department. If the product’s performance and quality do not reach