《人欲横流》这本书,是孙大伟的生活日记,更是他异想世界的写照,也给了我们一个开始这个话题的缘由。对广告人来说,几乎是24个小时,无时无刻不在工作,下班了可能还要动动脑筋,为明天的提案做准备。起码在没有事的时候,也会在看电视广告的同时,比一般人多了职业的敏感反应,以便收集其他产品的广告信息,为第二天和同事、客户的沟通准备题材。以创意部门来说,每件作品都是创意者精心的艺术,有时创意的出现就像踏破铁鞋无觅处,得来全不费 The book “The Desire of People” is a daily diary of Sun Dawei. It is also a portrayal of his fantastic world and it also gives us a reason to start this topic. For advertisers, it is almost 24 hours and they are working all the time. They may have to use their brains to get off work to prepare for tomorrow’s proposal. At least when there is no event, it will be more sensitive than the average person at the same time watching TV commercials, in order to collect advertising information of other products, and prepare themes for the communication with colleagues and customers the next day. In terms of the creative department, each piece of work is an meticulous art of the creative person. Sometimes the emergence of creativity is like walking through iron shoes and no one has to pay for it.