在当今社会发展中,人们除了对物质生活要求越来越高,也更加看重精神生活。平面广告设计的应用也就越来越普遍,生活中处处有广告,广告在人们生活中所占的比重越来越高,所以,为了适应人们生活和审美的需要,平面广告设计中对色彩的要求也更加重视。本文将从色彩应用方面分析平面广告在质量上如何更上一层楼,通过这种方式来探究如何在平面广告设计中合理地应用色彩。 In today’s social development, in addition to the ever-increasing demands on material life, people place greater emphasis on spiritual life. The application of graphic advertising design is also more and more commonplace, there are advertisements everywhere in the life, and the proportion of advertising in people’s life is getting higher and higher. Therefore, in order to meet people’s life and aesthetic needs, Requirements also pay more attention. In this paper, we will analyze how the quality of print ads takes a higher level from the perspective of color applications. In this way, we will explore how to apply colors reasonably in print ads design.