论文部分内容阅读
降价是竞争武器,它实在称得上是把三刃剑:一、有可能伤及利润;二、有可能伤及对手;三、有可能伤及客户利益,比如服务打折!什么样的降价是有利有力的?什么样的降价几等于玩火?低价格让想象的空间萎缩了,可谁又能跳出价格战的黑旋涡?让我们来看看这把锋利的三刃剑——
Price reduction is a competitive weapon, it is indeed regarded as a three-edged sword: First, it may hurt the profits; Second, it may hurt the opponent; Third, it may hurt the interests of customers, such as service discount! What kind of price reduction is What kind of price reduction is equal to playing with the fire? Low prices to shrink the imagination of space, but who can jump out of the price war black vortex? Let us look at this sharp three-edged sword -