论文部分内容阅读
中国迟早要加入WTO的。总有一天,中国企业要直面外国企业和产品大量进入中国市场所带来的激烈竞争。据种种迹象推测,这一天的到来似乎指日可待。中国企业和国外先进企业的差距不仅在资金、技术等“单项”上,更在于“内功修炼”上。外国企业惯常以品脾策略为特征的崭新的管理和营销手法显露锋芒。而这正是中国企业所陌生的经营方式。严峻的形势逼使中国企业:必须尽快“师夷长技”。时势也造就了一个崭斯的行业:市场营销咨询业,而派力公司是国内外这一行业的“领航者”。(派力即英文“Pilot”的音译,意味“领航者”)“领航者”要把营销咨询业带往何处?又会为中国企业指出什么样的航向? 为此,我们专门采访了营销咨询专家屈云波先生,让我们共同探究“派力”品牌在中国市场咨询业和图书业是如何走向成功之路的。屈云波,生于1963年,是中国最早的一批市场营销学硕士之一,毕业后在国内一家著名公司市场部做营销工作,于1994年同几位有志于市场营销培训和咨询业的营销同行在京共创“派力”公司,从那时起担任公司总经理至今。
China sooner or later want to join the WTO. One day, Chinese enterprises should face the fierce competition brought by foreign enterprises and products entering the Chinese market in large numbers. It is speculated that the arrival of this day seems just around the corner. The gap between Chinese enterprises and foreign advanced enterprises is not only on the “single item” of capital and technology, but also on the “internal strength practice.” The new management and marketing practices customarily used by foreign companies to characterize their spleen are revealing. And this is the unfamiliar way of doing business in China. The grim situation forcing Chinese enterprises: must be “aspirations to learn technology.” Times also created a Taisi industry: marketing consulting industry, and Pai force is the industry leader at home and abroad. (Pali is English “Pilot” transliteration, means “navigator”) “Navigator” to the marketing consulting industry to go? What will be pointed out for Chinese companies what course? For this reason, we specifically interviewed the marketing Ask experts Mr. Qu Yunbo, let us explore the “Pali” brand in the Chinese market consulting and book industry is how to go the road to success. Qu Yunbo, born in 1963, is one of the earliest batch of masters of marketing in China. After graduation, she worked as a marketing manager in the marketing department of a famous company in China. In 1994, she worked with several marketing colleagues interested in marketing training and consulting industry In Beijing to create “power” company, since then served as the company’s general manager so far.