改革开放以来,我国企业文化建设理论上与实践上取得了很大成绩,对建设我国特色社会主义建设、促进国民经济发展和建设社会主义和谐社会都起到了积极作用。在知识经济到来的今天,企业要想发展并在竞争中立于不败之地,必须高度重视企业文化建设,充分发挥企业文化在市场竞争中的作用。 Since the reform and opening up, our country’s corporate culture has made great achievements both in theory and in practice, and has played a positive role in building the socialist construction with Chinese characteristics, promoting the development of national economy and building a harmonious socialist society. Today, with the advent of a knowledge-based economy, enterprises must strive to develop and remain invincible in competition. They must attach great importance to the building of enterprise culture and give full play to their role in market competition.