论文部分内容阅读
从联营到连锁,渐显雏形的中国连锁业还没有实现从形式上的混沌向内质上的整合过渡,就在上至行业主管部门、协会的鼓动,下至许多连锁业者的呼声中振翼高飞了。然而,考察其历史——上海荣华鸡、红高梁等的荣耀与衰落;现实——广南超市连锁帝国的崩溃;竞争——麦当劳、肯德基、沃尔玛、家乐福、7-11等国际连锁巨头的侵入;发展——IT 时代带来的信息、技术密集的产业向传统
From the joint venture to the chain, the embryonic Chinese chain industry has not yet achieved the transition from the formal chaos to the endogenous quality. It is up to the encouragement of the competent departments and associations of the industry to the vanguards of many chain operators. Fly high. However, the history of Shanghai Ronghua Chicken, Hongliangliang and other glory and decline; reality - the collapse of Guangnan supermarket chain empire; Competition - McDonald’s, KFC, Wal-Mart, Carrefour, 7-11 and other international chain giants invade ; Development - Information brought by the IT era, technology-intensive industries to the tradition