著名营销专家魏庆在每一次讲课中,总给人一种轻松、幽默、愉快的感觉。这种轻松、幽默和愉快完全来源于他长时间的实践工作经验和丰富的理论知识。据了解,目前只有36岁的他曾从基层销售业务代表做起,历时12年,先后任可口可乐公司、顶新国际集团等大型企业的销售经理、品牌经理、销售总监等职。从事专职营销培训以后,先后为可口可乐公司、台湾统一企业、美国华纳糖果、美的集团、伊莱克斯电器、华龙集团、康佳集团、TCL集团等国内外百余家企业提供营销培训和辅导。其所独自创立的“理念到动作”理论被营销市场人士广泛接受,并因此成为该营销理论培训的创始人。与其他营销理论专家有所不同,魏庆一贯主张“最有效的培训是把理念落实到动作,要让学员上午听完下午就能拿到市场上运用”。不久前,魏庆先生到河南授课,我们再次聆听了他的这种带有极强实用性的著名营销论断。 Well-known marketing expert Wei Qing in every lecture, always gives a relaxed, humorous, pleasant feeling. This relaxed, humorous and enjoyable come from his long experience of practical work and rich theoretical knowledge. It is understood that only 36-year-old from his sales representatives at the grassroots level had started, which lasted 12 years, served as Coca-Cola, Ting Hsin International Group and other large enterprises sales manager, brand manager, sales director. Engaged in full-time marketing training, she has provided marketing training and counseling for hundreds of domestic and foreign enterprises such as Coca-Cola Company, Taiwan Uni-President, Warner Candy, Midea Group, Electrolux, Hualong Group, Konka Group and TCL Group. The concept-to-action theory, which was created by itself, was widely accepted by marketers and therefore became the founder of the marketing theory training. Different from other marketing experts, Wei Qing has always advocated that “the most effective training is to put the concept into action so that trainees can use the market in the afternoon listening to the afternoon.” Not long ago, Mr. Wei Qing went to Henan for lectures, and again we listened to his famous marketing thesis with great practicality.