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201 5年暑期上映的动画电影《西游记之大圣归来》,观众好评如潮,该剧的成功既源于对经典的一脉相承,也有旧瓶装新酒的再创作,兼之现代技术和推广手段,可谓是三者合力共同造就的。作者认为,总结其成功经验,有助于使古典文化更多地通过影视剧作重现与演绎,焕发出新的活力,使中国的经典影片得到更好的传承,使传统文化的价值有更多渠道可以体现。
201 5-year summer release of the animated film “Return of the Journey to the West,” the audience rave reviews, the success of the drama stems from the same strain of the classic, but also old bottles of new wine re-creation, and both modern technology and promotion tools can be described as Is the three together to create. The author believes that summing up his successful experience helps to make the classical culture reproduce and deduce more through the film and television drama, giving new vitality to make the Chinese classical film get a better inheritance and make the traditional culture more valuable Multi-channel can be reflected.