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一种管理学上没有,理论家尚未发现的营销管理新思路,在乡镇企业产生,在乡镇企业运行——产品一旦供大于求,赊销就会盛行,赊销的结果是,大量货款难以回笼,“卖方”的流动资金,被“买方”无偿占用,致使“卖方”陷入困境。由此,不少企业发出感叹:“赊销”还不如“不销”。 “赊销”给企业带来的是负效应,“不销”给企业带来的是零效应,两者都无可取之处。那么,正效应的销售方略在哪里?
There is no management theory, and the new ideas of marketing management that theorists have not yet discovered are produced in township enterprises and run in township enterprises. Once the supply of products exceeds demand, credit sales will prevail. As a result of credit sales, a large amount of payment is difficult to return. The “seller”’s liquidity was taken up by the “buyer” free of charge, causing the “seller” to be in trouble. As a result, many companies have issued sighs: “Dealing” is not as good as “not selling.” “Marketing ” brings a negative effect to the company, “Do not sell” brings zero effect to the company. Both have no merit. So, where is the positive effect of sales?