为了扩大自主品牌的知名度和影响力,5月2日,国务院批复国家发改委《关于设立“中国品牌日”的请示》,同意自2017年起,将每年5月10日设立为“中国品牌日”。作为强化中国产品吸引力的重要举措,中国品牌日的设立无疑为中国产品“重塑品牌”、走出国门奠定了基础。说到品牌打造和走出国门,以宇通客车为代表的中国客车业就不得不提:在行业龙头老大宇通客车的持续引领下,中国制造客车不仅在国内实现了对国际品牌的完全替代,而 In order to expand the visibility and influence of its own brands, the State Council approved the “Request for Establishment of China Brand Day” on May 2 and agreed to set May 10 as “China Brand day ”. As an important measure to enhance the attractiveness of Chinese products, the establishment of China Brand Day undoubtedly laid the foundation for Chinese products to “reshape the brand” and go abroad. Speaking of brand building and going abroad, to Yutong Bus represented by the Chinese passenger car industry have to mention: In the industry leader Yutong Bus continued under the leadership of China’s manufacturing bus not only in the country to achieve a complete replacement of international brands, and