报刊是人们的精神消费品。如果说人们在物质消费过程中十分看重名牌、精品，那么，在精神产品消费上也一样，他们则需要精采的、权威的、具有独到见解的文章。那么这样的文章从何而来呢？一个重要方面就是要求报刊编辑尽可能地编发名家稿件。因为名家在读者心目中有一定的权威 Newspapers and magazines are people’s spiritual consumer goods. If people place great emphasis on brand names and products in the process of material consumption, the same applies to the consumption of spiritual products. They need brilliant, authoritative and insightful articles. So where do these articles come from? An important aspect is to ask the newspaper editors to make famous manuscripts as much as possible. Because the famous readers have a certain authority in mind