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广达公司是全球最大的笔记本电脑制造商,但它却选择了LCD作为进入中国市场的切入点。这种策略的出发点在哪里?广达LCD在产品、技术和渠道方面有什么样优势呢?记者在与广达公司中国总代理世和公司的徐宏先生一席谈之后感觉到广达的竞争基础在于规模、服务和性能等硬功夫。徐宏指出广达本身是最大的笔记本电脑制造商,笔记本电脑上所需要的LCD显示屏完全由广达自行生产,这使广达公司在推出自有品牌的LCD时具有了厚实的基础。广达公司与日本夏普合作投资400亿在台湾成立了LCD生产厂,
Quanta is the world’s largest notebook computer maker, but it chose LCD as an entry point into the Chinese market. Where is the starting point of this strategy? What advantages does Quanta LCD have in terms of products, technology, and channels? After a discussion with Mr. Xu Hong, general agent of Quanta Corporation in China, the reporter felt the foundation of Quanta’s competition. It lies in the hard work of scale, service, and performance. Xu Hong pointed out that Quanta itself is the largest manufacturer of notebook computers. The LCD screens needed on laptops are entirely produced by Quanta. This gives Quanta a solid foundation for launching its own-brand LCDs. Quanta Co., Ltd. and Japan Sharp Co. invested 40 billion yuan to set up an LCD production plant in Taiwan.