消费者变了,但我们变得远远不够,产品研发落后于消费者进步的步伐,尤其对年轻消费时尚需求把握得很欠缺。产品主义中国服装业正处于转型变革调整的关键时期,面临着前所未有的困难,中国服装企业怎么坚守初心,聚焦行业本质,围绕消费者变化去做好产品,我觉得非常关键。大家都知道MONCLER是全球最时尚的羽绒服品牌,今年第一季度全球销售增长38%,亚太地区增长66%,在市场比较低迷的情况下,取得这样的销售业绩 The consumer has changed, but we have become far from enough. The research and development of our products lag behind the pace of consumer progress, especially the lack of demand for young consumer fashion. Product-oriented China’s apparel industry is in a critical period of restructuring and transformation. Faced with unprecedented difficulties, it is crucial for Chinese apparel companies to stick to their original mindset, focus on the nature of the industry, and make good products around consumer changes. Everyone knows that MONCLER is the world’s most fashionable down jacket brand. In the first quarter of this year, global sales increased by 38% and the Asia-Pacific region increased by 66%. In the relatively depressed market, such sales were achieved