一、企业要迎接品牌的挑战一个成熟的消费市场,是一个以品牌为主导的市场。当中国经济已告别了短缺经济时代,走向买方市场后,城市居民品牌意识有了明显提高。据对北京、广州、大连、沈阳、天津等31个大中城市“居民消费趋向”调查表明,消费者心目中的最佳品牌与市场占有率居第一位的品牌吻合率达到90%以上。饮料、方便面、火腿肠等食品已经形成了由少数几个品牌包打天 First, the company to meet the challenges of the brand A mature consumer market, is a brand-led market. When the Chinese economy has already bid farewell to the era of short-run economy and moved toward the buyer’s market, the awareness of urban residents has increased significantly. According to a survey of 31 large and medium-sized cities“residential consumption trends” conducted in Beijing, Guangzhou, Dalian, Shenyang, Tianjin, etc., it is shown that the best brands and market share among consumers are ranked at the top of the brand’s ranking rate of 90%. the above. Drinks, instant noodles, ham and other foods have been formed by a few brands