从营销的角度看,小米这个用3年时间实现野蛮生长的传奇,的确创造了一个新的品牌模式:不花钱,甚至很少投放广告,却快速打造了一个三线城市都熟知的品牌,并通过强大的消费者经营,一出生就实现了品牌的去山寨化,同时在业务规模上晋级一线。“小米的用户关系指导思想就是和用户做朋友。因为今天不是单纯卖产品的时代,而是卖参与感。”小 From a marketing point of view, the legendary Xiaomi three years of barbaric growth has indeed created a new brand model that quickly builds a brand that is well-known in third-tier cities, at no cost, or even infrequent advertising Through a strong consumer business, a brand was born to the cottage at the same time, cut the size of the business line. “Xiaomi’s guiding principle of user relationship is to be friends with the user, because today is not simply the time to sell the product, but to sell the sense of participation.”