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背景:分析当前医疗执业环境现状,探讨舆论导向对其的影响以及应对策略。方法:调查268位不同类型医院工作人员,分析执业现状及舆论影响强度。结果:①存在医患互信度低、医疗职业社会认可度低、医患沟通有效率低的现状;②医护群体普遍因压力较大而产生心理不适;③8成被调查者认为新闻媒体对医疗纠纷的报道不客观公正,是当前医患关系紧张的主要原因之一;④优化执业环境迫在眉睫。结论:加强医疗卫生工作的正面宣传报道,对改善医疗执业环境意义重大。
Background: This paper analyzes the current status of medical practice environment, discusses the influence of public opinion on it and its countermeasures. Methods: 268 different types of hospital staff were investigated to analyze the status of practice and the intensity of public opinion. Results: ①There was a low mutual trust between doctors and patients, low social acceptance of medical profession and low efficiency of communication between doctor and patient; ②Medical discomfort was generally caused by pressure on health care workers; ③8% of respondents believed that news media The report is not objective and fair, which is one of the main reasons for the current tension between doctors and patients; ④The optimization of the practice environment is imminent. Conclusion: A positive publicity report on strengthening medical and health work is of great significance to improving the medical practice environment.