论文部分内容阅读
乐百氏曾经是中国食品市场炙手可热的品牌。但自从7年前法国著名的达能集团将其收购之后,乐百氏的知名度就跟它的市场业绩一样逐年下滑。我们现在依然还可以在市场上见到来自乐百氏的一些产品,但是,我们无法预见,这些所剩无几的产品最终会面临怎样的命运,而乐百氏作为曾经的知名民族品牌何去何从也成为一个值得思考的问题。《中国经营报》的记者经过艰苦的采访和调查,为我们提供了乐百氏陷入市场困境的一些动因,也揭示了外资收购中的一些问题。本刊选登其中一些内容,供家禽行业及关联行业企业交流参考。
Robust was once a hot brand in China’s food market. But since its acquisition by the famous French Danone group seven years ago, Robust has fallen in popularity just as it did in the market. We can still see some products from Robust in the market now. However, we can not foresee the ultimate fate of these few remaining products. And where is Robust’s famous national brand? A question worth considering. After a hard interview and investigation, the reporter of China Business newspaper gave us some reasons why Robust was caught in a market predicament, and also revealed some problems in foreign acquisitions. Selected publications of some of these contents for the poultry industry and related industries and enterprises exchange reference.