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在世界通讯器材行业中,只要一提起“电话大王”——费尔,不论天南地北,不论肤色种族,无人不知,无人不晓;在全球各国的许许多多家庭里,人们无不为拥有一部美国贝尔电话公司制造的精妙绝伦电话机而自豪不已。但是,费尔成为“电话大王”的独特发迹绝招,贝尔电话公司号称“世界最大的民办电话公司”的成功奥秘,却鲜为人知。其实,费尔的发迹绝招,就在于叫响了“四大口号”;贝尔电话公司的成功奥秘,就在于实践了“四大口号”。
In the world communications equipment industry, as long as the mention of “phone king” - Fair, regardless of the weather, regardless of color race, no one knows, no one knows; in many countries around the world in many families, Proud of the United States Bell Telephone company exquisite phone absolutely proud. But Fair became the unique success story of the “phone king,” a little-known news of the success of Bell Telephone, the so-called “world’s largest privately owned telephone company.” In fact, Fair’s fortune trick is to ring the “four slogans”; Bell Telephone Company’s success mystery lies in the practice of the “four slogans.”