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一、区域经销商的品格与品行区域经销商与厂家的合作要建立在互惠互利、共同受益的基础之上,双方合作应以诚为本,讲信用,讲职业道德,讲商业信誉。因此对区域经销商的选择首先是品德品行,其次才是能力。能力强、品德好会给企业带来兴旺发达;能力强、品德不好就会坑蒙拐骗不择手段来欺诈合作伙伴。1992年初南京苏宁公司做江苏春兰的空调区域经销商时,春兰因多种原因,资金周转出现困难,向经销
First, the regional distributor’s character and conduct of the regional cooperation between distributors and manufacturers should be based on mutual benefit and common benefit. The two parties should cooperate with honesty, credibility, professional ethics, and business reputation. Therefore, the choice of regional distributors is first of all character, followed by competence. Strong ability and good moral character will bring prosperity to enterprises; strong ability and poor moral character will lead to deception and swindle to fraudulent partners. At the beginning of 1992, when Nanjing Suning Co., Ltd. was the air conditioner regional distributor of Jiangsu Chunlan, Chunlan had difficulties due to a variety of reasons, and the distribution was difficult.