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电视对现代奥林匹克文化本身产生了巨大影响,促使了现代奥林匹克全球化观念的形成,彰显了奥运会竞技运动本身的魅力,促进了奥运会各运动项目的竞争与变革,对奥运会竞赛规则产生了影响,促使了奥运明星和竞技体育明星的产生,加强了奥林匹克的文化娱乐功能,促进了奥林匹克教育的普及,提高了奥林匹克运动的普适性、观赏性、趣味性,促进了奥林匹克文化的大众化和现代化。
Television has had a tremendous impact on the modern Olympic culture itself, promoted the formation of the concept of modern Olympic globalization, demonstrated the charm of the Olympic Games itself, promoted the competition and transformation of the Olympic Games, and influenced the competition rules of the Olympic Games, The emergence of Olympic stars and sports stars has strengthened the cultural and recreational functions of the Olympic Games, promoted the popularization of Olympic education, enhanced the universality, ornamental and interest of the Olympic Movement and promoted the popularization and modernization of the Olympic culture.