“顾客不总是上帝。”美国汽车行业响当当的传奇人物卢茨如是说。这似乎与大家公认的“顾客是上帝”相左。然而,事实上消费者想要表达的愿望往往是错误的。当产品设计迎合了消费者意愿时,带来的结果却 “Customers are not always God.” “Lutz, the legendary American auto maker, says. This seems to be generally accepted as ”customer is god". However, in fact, consumers want to express the desire is often wrong. When the product design caters to the wishes of consumers, the result is