先进的营销思想体现于建立独特的营销主张,通过独特的营销主张可以显示出企业营销的差异性。差异就是竞争力,可以体现企业的个性和创造性,只有创造才能使企业具有生命力。要创造就不能有固定的思维模式,需要勇于从多方面去探索。创造虽然无定式,但还是有规律可循:变不可能为可? Advanced marketing ideas embodied in the establishment of a unique marketing proposition, through a unique marketing proposition can show the difference of corporate marketing. The difference is competitiveness, can reflect the personality and creativity of the enterprise, and only by creating the enterprise can have vitality. To create can not have a fixed mode of thinking, you need the courage to explore from many aspects. Although there is no definition of creation, but there is a rule to follow: change can not be acceptable?