力士数分钟的影视广告相比传统的30秒电视广告,这种动辄数分钟的影视广告在电视上播出,这无疑是将力士定位于奢侈品牌,这种广告单独在电视媒体上投放,虽有吸引力,但费用不菲,很可能因为不完整播放,花了大价钱还让观众一头雾水。但如果将它作为整合广告营销战役中的一环,在网络上传播,是颇具亮点的。 Compared to a traditional 30-second television commercial, this multi-minute video advertisement is broadcast on television, which is undoubtedly positioning Lux as a luxury brand. This advertisement is put on the television media alone. Attractive, but expensive, most likely due to incomplete play, spent a lot of money but also confused the audience. However, if it is integrated into the advertising campaign as part of the campaign to spread on the Internet, is quite bright.