论文部分内容阅读
湖南,古称“芙蓉国”。1994年,洞庭之演,“芙蓉王”卷烟品牌诞生。从当年的35箱到如今的135万箱,18年间,湖南卷烟工业以突破和创造、以自信和进取,在中国烟草锐意改革、稳步前行的大背景下,不断探索品牌发展方式,依托品牌创造价值,生动诠释了“一心一意谋发展,专心致志创品牌”的企业精神。凭借其实力和贡献,“芙蓉王”品牌已经成为“卷烟上水平”的主力军。定位,叩开品牌之门时间回到1994年,常德卷烟厂面向市场推出一款以“芙蓉王”命名的卷烟。这款卷烟成为湖南烟草对当地经济社会发展贡献度最大的品
Hunan, ancient name “Furong country ”. In 1994, Dongting play, “Lotus king ” cigarette brand was born. From 35 cases in the current year to 1.35 million cases now, 18 years, Hunan cigarette industry to breakthrough and create, with confidence and progress, China Tobacco committed to reform, steady progress in the background, and constantly explore the brand development mode, relying on the brand Create value, vivid interpretation of the “wholeheartedly seek development and concentrate on creating brand” spirit of enterprise. With its strength and contribution, “Furong Wang ” brand has become “the level of cigarette ” the main force. Positioning, knocking open the door to the brand back to 1994, Changde Cigarette Factory introduced a market to “Furong Wang” named cigarettes. This cigarette has become Hunan tobacco's contribution to the local economic and social development of the largest products