创名牌与提高企业的知名度是相辅相承的,九九归一是要在激烈的商战中取胜。 1、借名争名:与名人建立关系,将企业产品提供给名人使用,让名人为企业作“活广告”。美国的两大运动鞋系列产品,阿迪达斯和耐克每出一种新产品都必定是请体育明星试穿。1954年,德国足球队脚穿阿迪达斯足球鞋,凭着它特别耐滑的功能战胜了场地的泥泞,击败了对手,夺得了世界杯。明星们的风采为阿迪达斯出尽风头。与之相比,耐克大多钟情于篮球运动员,这也许与NBA有关。空中飞人迈克 The creation of famous brands and the promotion of corporate reputation are complementary to each other, and the first one is to win in fierce business battles. 1. Name competition: establish relationships with celebrities, provide corporate products to celebrities, and let celebrities make “live advertisements” for companies. Two of the United States sports shoes, Adidas and Nike every new product must be asked to try sports stars. In 1954, the German football team wore adidas football shoes, defeated opponents and won the World Cup with its particularly skid-resistant features. The style of the stars is admirable for Adidas. In contrast, Nike mostly loves basketball players, which may be related to the NBA. Airman Mike