孙杨、叶诗文、林丹……一张张中国人的面孔在伦敦奥运赛场上让全世界记住,奥运冠军的“身价”亦倍涨。奥运所带来的明星效应,使得不少商家将目光转向冠军姓名所富含的巨大商业价值,进而引发了商家们“先下手为强”抢注奥运冠军商标的集群效应。值得注意的是,目前这一势头已发展到疯狂的地步。本届奥运冠军孙杨和叶诗文的名字已成了部分商家争相注册 Sun Yang, Ye Shiwen, Lin Dan ... ... a piece of Chinese faces in the London Olympic Games venues to remember the world, the Olympic champion “worth ” also doubled. The star effect brought by the Olympics has caused many businesses to turn their attention to the huge commercial value of the championship name, which in turn triggers businesses to “preempt” to register the Olympic champion brand effect. It is noteworthy that this momentum has been developed to the point of madness. The current Olympic champion Sun Yang and Ye Shiwen’s name has become part of the business competing for registration