论文部分内容阅读
频道改版打造品牌在电视传播市场,电视传媒正在从频道频率专业化向节目品牌化、栏目个性化发展。电视品牌是电视传媒的形象,是品位、品格、品质的象征,是财富指数,是电视传媒的文化标志。2006年,宁夏广播电视总台的频道全面改版,淘汰了品质不高、竞争力不强、收视率偏低的栏目。总台要求改版后的栏目要相对形成独特的风格与特点,寻求和捕捉最具个性的视角,具有一定的差异化。把握观众收视需求,呈现独具魅力的视听空间,栏目要做到人无我有,人有我做优,人做优我特。改版后的四个频道定位准确,
Channel revision build brand In the television broadcasting market, the television media is from the frequency of channel specialization to brand programming, personalized column development. TV brand is the image of television media, is a symbol of taste, character and quality, is a wealth index, is the cultural symbol of television media. In 2006, the channel of Ningxia Radio and Television Station was completely revised, eliminating the part with low quality, low competitiveness and low ratings. The total station requirements after the revision of the column to relatively form a unique style and characteristics, to seek and capture the most personal perspective, with some differences. Grasp the audience demand for viewing, showing a unique audio-visual space, I have to do part of the column, I have excellent people, I do excellent people special. After the revision of the four channels accurate positioning,