成功的品牌管理要求品牌管理者具备长远的品牌战略构想，根据品牌未来发展思路规划当前的具体市场策略，在品牌的长线管理过程中，市场环境会发生剧烈的变化，新技术的出现、行业竞争结构的变化、消费趋势的演进等等都会对品牌的原有资产基础产生冲击，正面的、独特的、强烈的 Successful brand management requires that brand managers have a long-term brand strategy concept and plan current specific market strategies according to the future development of the brand. In the process of long-term brand management, dramatic changes occur to the market environment, new technologies are emerging, and industry competition Structural changes, the evolution of consumer trends and so on will have an impact on the brand's original asset base, positive, unique, strong