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美国会展业大亨艾德森说：“好的展会，应该是有性格的。”
10月12日开幕的杭州文化创意产业博览会，以“跨界传承·设计·创新”为主题，寓意文化与科技、生活、艺术、旅游相融合。几天的时间里，我跑遍了杭州和平国际会展中心、世贸展览中心和白马湖生态创意城国际会展中心三大会场，找寻了三种主题各异、特色独具、互为补充的性格。而这些性格似乎可以用我对文博会上相遇的几位颇有代表性人物的访谈来表述。
和平国际会展中心：香港插画师的唠嗑
这届文博会哪里内容最丰富？在预先拿到的资料中，我很快确定了和平国际会展中心作为采访的第一站——这里汇集了城区文创专区、两岸四地专区、国际专区、高校专区、艺美生活专区、建筑设计专区、摄影文化器材专区等14个专区，会展中心前广场还有儿童创意艺术节和杭州西湖创意市集。
在两岸四地专区，我遇到了一位前来参展的香港插画师。和很多美术工作者的含蓄内敛不同，这位插画师是个十足的“话痨”，我们从漫画的话题开始，在现场攀谈起来。
他叫章柱基，毕业于香港理工大学，主业是平面设计，却对插画情有独钟。4年前，他偶然得到为香港知名作家林咏琛的新书绘制插图的机会，自此开启了他梦寐以求的插画艺术生涯。
其实这次来杭，已经是章柱基的二度来访。之前一次是在去年，他受阿里巴巴公司邀请来到杭州，为著名品牌淘宝网设计吉祥物—淘公仔。杭州之行成为他与内地大型企业的首次跨界合作，也在他心里留下了对这座城市良好的印象。
“杭州除了西湖美、西溪美，杭州人也很友善，上次来这里认识了不少好朋友，这次文博会的信息，也是朋友告诉我的，除了‘故地重游’之外，我还带来30样大小作品，多数以小孩子为主题。”章柱基说。
“我希望通过我的插画唤起人们失落已久的童心。”章柱基说，成人世界被各种规则所束缚，现实而晦涩，相较之下孩子的天真烂漫显得弥足珍贵。他希望通过孩子的视角来展现不一样的世界，少一些桎梏，多一点梦幻。“就像我喜欢的杭州这座城市一样。”他说，希望这次能在杭州结交到更多热爱插画的朋友。
天色稍晚之后，章柱基还兴致勃勃地逛了会展中心前广场的“西湖创意市集”。我告诉他，这个充满了想象力的夜市，是杭城年轻人眼里一个最“潮”的逛街处。面对琳琅满目的T恤、明信片、彩绘、皮饰、玩偶、贴纸……章柱基爱不释手，他和那些把时间集中在这里的年轻人一样，玩得很“嗨”。
世贸中心：上海小夫妻的眼光
与和平国际会展中心相比，世贸展览中心要小很多，只有居室版画艺术展、首届陶瓷器物艺术展、西泠印社主办的第七届印文化博览会三个项目。
虽然规模不大，但这里的味道贵在“精”，喜欢书画、古玩收藏的话，到了这里，你会乐不思蜀。
来自上海的王玮和他的太太是我在这里遇见的一对小夫妻。他们是听说杭州文博会的消息后，专程坐动车过来“淘宝”的。王玮是个陶瓷迷，所以在陶瓷器物艺术展现场，上百件陶艺作品足够吸引他的眼光。“这里展品的价格从130元起步，到几千上万元不等，所有作品都由中国美院的师生手工制作。从美院师生的专业水平和文博会靠硬的品质来说，这个价格值！可惜我来晚了一步，不少价格在千元左右的陶艺品已被买走或订购。”王玮说。
和丈夫不同，王太太对二楼的居室版画艺术展更感兴趣，这里各种具有杭州人文特色及艺术气息的版画琳琅满目。在瓷板画的摊位前来回踱步了很久，王太太驻足在一幅《泼墨山水》前：“我对这幅作品的颜色和画面都比较满意。考虑自己收藏或送人，有档次，也很雅致。”
随后，在我的指引下，王玮夫妇又来到了这里同时举办的“西泠雅集”第七届印文化博览会现场。夫妇二人面对近千件精品印石、文房雅玩、名家书画喜出望外，连连说：“感觉自己走进了一个大型古玩商场。”工作人员告诉他们，这次是针对普通市民的雅集，大多只要几百元，最贵的不到3万元。更重要的是，这里的每样东西，展方都保证“价优、保真、升值”。
最后，王玮太太看中了一块玉山子摆件：“这件图案简约，有留白，感觉很大气。”因为携带不便，工作人员为王玮夫妇快递到家。小夫妻异口同声赞道：“真贴心。”
白马湖会展中心：意大利先生的微笑
与闹哄哄的和平、世贸相比，白马湖生态创意城国际会展中心的内容更加专业，这里正在举办杭州国际设计节，这是由杭州市政府与意大利工业设计协会联合主办的展览，包括呈现中意两国的工业设计力量等属于“高端人群”的项目。
主办方告诉我，设计节期间，19位顶级国际设计大师将莅临现场，带来1个论坛、7个大师讲堂以及2个专业研讨会。
幸运的是，来到白马湖那天，我就遇到了19位大师中的一位—五次“金圆规奖”得主、意大利建筑与室内设计大师保罗·瑞扎托（Paolo Rizzatto）。
1941年出生在“时尚之都”意大利米兰的保罗先生，虽然已经古稀高龄，但一点都不妨碍他的风度翩翩和时尚气度。这位意大利先生言语不多，演讲的过程中，更多是翻译在为他“提点”。而他本人，则在一旁静静地报以低调而谦和的微笑。
保罗说，这次白马湖艺术·设计展区的主题叫“跨界”，意大利和中国在艺术和设计上的跨界，他很高兴能在这里与中国的设计元素交流。“没有哪个国家像我们意大利这样为现代设计而骄傲，并将设计视为文化上的重大成就。对于意大利人来说，现代设计是意大利现代文化的重要组成部分，但这并不意味着意大利设计的完美无缺。今天，我看到了中国非物质文化遗产的‘创新’精神，这给了我很多设计的灵感和启示。”
随后，保罗又向大家推荐了白马湖占地5000平方米的意大利展区，一个椭圆形的私密空间里，99件在意大利设计史上具有里程碑意义的作品呈现眼前。其中包括了享誉全球的九大时尚品牌、九大家居品牌、九大设计院校和九十九件意大利设计代表作，承载着意大利工业设计自上世纪50年代崛起的历程。
与往届相比，这次文博会“三馆联动”的办展形式，让我看到了三种貌似不同、却又内在呼应的性格，可谓是杭州文创产业集群力量的真实写照。主办方西湖博览会办公室的工作人员告诉我，随后还将继续推出“第三届创意生活节”，参与者可以跟随“2012文化创意体验之旅”活动，在遍布全城的51个文化创意体验点，感受创意给生活带来的乐趣。 （本文摄影：李?忠）
Hangzhou Creative Culture Industry Expo in 2012
By Ye Hua
Hangzhou Creative Culture Industry Expo was held from October 9 to 15 in Hangzhou， the capital of eastern China’s coastal Zhejiang Province. The expo was held in three major venues， featuring the theme of “interdisciplinary communication， design， creativity”. During the seven-day expo， I visited Hangzhou Peace International Conference & Exhibition Center， the Exhibition Hall of World Trade Center and White Lake International Conference & Exhibition Center. The three venues were situated in different parts of the city. They featured different characters and they complemented each other.
Hangzhou Peace International Conference & Exhibition Center
As soon as I acquired information on the three venues， I made a quite evaluation of them and decided upon my visit priority. The center in the north of downtown Hangzhou was my first choice. The venue was composed of 14 special-purpose sections displaying various aspects of the cultural industry. In the section that featured Hong Kong， Taiwan， Macao and the mainland， I ran into an illustrator from Hong Kong. Unlike some artists who are cautious and reserved， the illustrator Zhang Jizhu was hilariously talkative.
Zhang， a graduate of the Hong Kong Polytechnic University， works as a graphic designer by profession， but he has a passion for illustration. Four years ago， he was commissioned to illustrate a new book by a Hong Kong writer. The work launched his career as an illustrator. His participation in the expo 2012 was his second visit to Hangzhou. He visited Hangzhou in 2011 at the invitation of Alibaba， a world-class internet business corporation headquartered in Hangzhou， to create a logo for Taobao. The brief stay in Hangzhou gave him good impressions and he made friends with many people. This time he exhibited 30 artworks， most of which were for children. “I hope my illustrations can bring back people’s fond memory of their childhood years and their innocence.” The adult world is fettered with rules and regulations and the realty tends to be gray. In comparison， children’s world is precious， bright， and innocent. He hopes his artworks of children’s world can be emancipating for adults.
World Trade Center
I ran into Wang Wei and his wife at World Trade Center， the second venue of the expo I visited. The young couple came from Shanghai in a bid to buy. At the World Trade Center were three events taking place simultaneously： the exhibition of household prints， the first exhibition of pottery and porcelain art and the 7th seal culture expo hosted by Xiling Seal Art Society. Though the three events at the World Trade Center did not stand up to the events at Peace Center in terms of size or diversity， they displayed taste. Wang Wei has a passion for porcelain articles. All the exhibits were made by faculty and students of Hangzhou-based China Academy of Art. Wang regretted arriving too late. Many exhibits priced around 1，000 yuan had been purchased. His wife was lured to the prints show on the second floor. After wandering around for a long while， she finally stopped in front of a painting printed on porcelain plate， saying she thought she would buy it for herself. It would also be a nice gift.
On my recommendation， the couple visited the seal art expo. They took huge interest in about 1，000 exhibits. Most of the exhibits ranged a few hundred yuan in price. Mrs. Wang chose a jade piece. To their delight and surprise， the exhibitor said the jade piece would be delivered to their home.
White Horse Lake
Unlike the events at the Peace Center and the World Trade Center that were designed to appeal to the general public， the events at the White Horse Lake catered to professionals and visitors who would like to have an insight into high-end luxury brands. The major event here was Hangzhou International Design Festival jointly hosted by Hangzhou People’s Government and Italian Industrial Design Association. Nineteen top designers of international renown appeared at the festival， hosting one symposium， seven lectures and two workshops. I felt lucky to meet Paolo Rizzatto， an architect and interior designer of Italy. Born in 1941 in Milan， Mr. Rizzatto looked like Mr. Italy in my eye.
He talked about the 5，000-m2 section for Italian brands. The exhibits included 99 signature Italian designs， nine fashion brands， nine household brands， and nine design academies. All these exhibits reflected the rise of Italian design since the 1950s.
10月12日开幕的杭州文化创意产业博览会，以“跨界传承·设计·创新”为主题，寓意文化与科技、生活、艺术、旅游相融合。几天的时间里，我跑遍了杭州和平国际会展中心、世贸展览中心和白马湖生态创意城国际会展中心三大会场，找寻了三种主题各异、特色独具、互为补充的性格。而这些性格似乎可以用我对文博会上相遇的几位颇有代表性人物的访谈来表述。
和平国际会展中心：香港插画师的唠嗑
这届文博会哪里内容最丰富？在预先拿到的资料中，我很快确定了和平国际会展中心作为采访的第一站——这里汇集了城区文创专区、两岸四地专区、国际专区、高校专区、艺美生活专区、建筑设计专区、摄影文化器材专区等14个专区，会展中心前广场还有儿童创意艺术节和杭州西湖创意市集。
在两岸四地专区，我遇到了一位前来参展的香港插画师。和很多美术工作者的含蓄内敛不同，这位插画师是个十足的“话痨”，我们从漫画的话题开始，在现场攀谈起来。
他叫章柱基，毕业于香港理工大学，主业是平面设计，却对插画情有独钟。4年前，他偶然得到为香港知名作家林咏琛的新书绘制插图的机会，自此开启了他梦寐以求的插画艺术生涯。
其实这次来杭，已经是章柱基的二度来访。之前一次是在去年，他受阿里巴巴公司邀请来到杭州，为著名品牌淘宝网设计吉祥物—淘公仔。杭州之行成为他与内地大型企业的首次跨界合作，也在他心里留下了对这座城市良好的印象。
“杭州除了西湖美、西溪美，杭州人也很友善，上次来这里认识了不少好朋友，这次文博会的信息，也是朋友告诉我的，除了‘故地重游’之外，我还带来30样大小作品，多数以小孩子为主题。”章柱基说。
“我希望通过我的插画唤起人们失落已久的童心。”章柱基说，成人世界被各种规则所束缚，现实而晦涩，相较之下孩子的天真烂漫显得弥足珍贵。他希望通过孩子的视角来展现不一样的世界，少一些桎梏，多一点梦幻。“就像我喜欢的杭州这座城市一样。”他说，希望这次能在杭州结交到更多热爱插画的朋友。
天色稍晚之后，章柱基还兴致勃勃地逛了会展中心前广场的“西湖创意市集”。我告诉他，这个充满了想象力的夜市，是杭城年轻人眼里一个最“潮”的逛街处。面对琳琅满目的T恤、明信片、彩绘、皮饰、玩偶、贴纸……章柱基爱不释手，他和那些把时间集中在这里的年轻人一样，玩得很“嗨”。
世贸中心：上海小夫妻的眼光
与和平国际会展中心相比，世贸展览中心要小很多，只有居室版画艺术展、首届陶瓷器物艺术展、西泠印社主办的第七届印文化博览会三个项目。
虽然规模不大，但这里的味道贵在“精”，喜欢书画、古玩收藏的话，到了这里，你会乐不思蜀。
来自上海的王玮和他的太太是我在这里遇见的一对小夫妻。他们是听说杭州文博会的消息后，专程坐动车过来“淘宝”的。王玮是个陶瓷迷，所以在陶瓷器物艺术展现场，上百件陶艺作品足够吸引他的眼光。“这里展品的价格从130元起步，到几千上万元不等，所有作品都由中国美院的师生手工制作。从美院师生的专业水平和文博会靠硬的品质来说，这个价格值！可惜我来晚了一步，不少价格在千元左右的陶艺品已被买走或订购。”王玮说。
和丈夫不同，王太太对二楼的居室版画艺术展更感兴趣，这里各种具有杭州人文特色及艺术气息的版画琳琅满目。在瓷板画的摊位前来回踱步了很久，王太太驻足在一幅《泼墨山水》前：“我对这幅作品的颜色和画面都比较满意。考虑自己收藏或送人，有档次，也很雅致。”
随后，在我的指引下，王玮夫妇又来到了这里同时举办的“西泠雅集”第七届印文化博览会现场。夫妇二人面对近千件精品印石、文房雅玩、名家书画喜出望外，连连说：“感觉自己走进了一个大型古玩商场。”工作人员告诉他们，这次是针对普通市民的雅集，大多只要几百元，最贵的不到3万元。更重要的是，这里的每样东西，展方都保证“价优、保真、升值”。
最后，王玮太太看中了一块玉山子摆件：“这件图案简约，有留白，感觉很大气。”因为携带不便，工作人员为王玮夫妇快递到家。小夫妻异口同声赞道：“真贴心。”
白马湖会展中心：意大利先生的微笑
与闹哄哄的和平、世贸相比，白马湖生态创意城国际会展中心的内容更加专业，这里正在举办杭州国际设计节，这是由杭州市政府与意大利工业设计协会联合主办的展览，包括呈现中意两国的工业设计力量等属于“高端人群”的项目。
主办方告诉我，设计节期间，19位顶级国际设计大师将莅临现场，带来1个论坛、7个大师讲堂以及2个专业研讨会。
幸运的是，来到白马湖那天，我就遇到了19位大师中的一位—五次“金圆规奖”得主、意大利建筑与室内设计大师保罗·瑞扎托（Paolo Rizzatto）。
1941年出生在“时尚之都”意大利米兰的保罗先生，虽然已经古稀高龄，但一点都不妨碍他的风度翩翩和时尚气度。这位意大利先生言语不多，演讲的过程中，更多是翻译在为他“提点”。而他本人，则在一旁静静地报以低调而谦和的微笑。
保罗说，这次白马湖艺术·设计展区的主题叫“跨界”，意大利和中国在艺术和设计上的跨界，他很高兴能在这里与中国的设计元素交流。“没有哪个国家像我们意大利这样为现代设计而骄傲，并将设计视为文化上的重大成就。对于意大利人来说，现代设计是意大利现代文化的重要组成部分，但这并不意味着意大利设计的完美无缺。今天，我看到了中国非物质文化遗产的‘创新’精神，这给了我很多设计的灵感和启示。”
随后，保罗又向大家推荐了白马湖占地5000平方米的意大利展区，一个椭圆形的私密空间里，99件在意大利设计史上具有里程碑意义的作品呈现眼前。其中包括了享誉全球的九大时尚品牌、九大家居品牌、九大设计院校和九十九件意大利设计代表作，承载着意大利工业设计自上世纪50年代崛起的历程。
与往届相比，这次文博会“三馆联动”的办展形式，让我看到了三种貌似不同、却又内在呼应的性格，可谓是杭州文创产业集群力量的真实写照。主办方西湖博览会办公室的工作人员告诉我，随后还将继续推出“第三届创意生活节”，参与者可以跟随“2012文化创意体验之旅”活动，在遍布全城的51个文化创意体验点，感受创意给生活带来的乐趣。 （本文摄影：李?忠）
Hangzhou Creative Culture Industry Expo in 2012
By Ye Hua
Hangzhou Creative Culture Industry Expo was held from October 9 to 15 in Hangzhou， the capital of eastern China’s coastal Zhejiang Province. The expo was held in three major venues， featuring the theme of “interdisciplinary communication， design， creativity”. During the seven-day expo， I visited Hangzhou Peace International Conference & Exhibition Center， the Exhibition Hall of World Trade Center and White Lake International Conference & Exhibition Center. The three venues were situated in different parts of the city. They featured different characters and they complemented each other.
Hangzhou Peace International Conference & Exhibition Center
As soon as I acquired information on the three venues， I made a quite evaluation of them and decided upon my visit priority. The center in the north of downtown Hangzhou was my first choice. The venue was composed of 14 special-purpose sections displaying various aspects of the cultural industry. In the section that featured Hong Kong， Taiwan， Macao and the mainland， I ran into an illustrator from Hong Kong. Unlike some artists who are cautious and reserved， the illustrator Zhang Jizhu was hilariously talkative.
Zhang， a graduate of the Hong Kong Polytechnic University， works as a graphic designer by profession， but he has a passion for illustration. Four years ago， he was commissioned to illustrate a new book by a Hong Kong writer. The work launched his career as an illustrator. His participation in the expo 2012 was his second visit to Hangzhou. He visited Hangzhou in 2011 at the invitation of Alibaba， a world-class internet business corporation headquartered in Hangzhou， to create a logo for Taobao. The brief stay in Hangzhou gave him good impressions and he made friends with many people. This time he exhibited 30 artworks， most of which were for children. “I hope my illustrations can bring back people’s fond memory of their childhood years and their innocence.” The adult world is fettered with rules and regulations and the realty tends to be gray. In comparison， children’s world is precious， bright， and innocent. He hopes his artworks of children’s world can be emancipating for adults.
World Trade Center
I ran into Wang Wei and his wife at World Trade Center， the second venue of the expo I visited. The young couple came from Shanghai in a bid to buy. At the World Trade Center were three events taking place simultaneously： the exhibition of household prints， the first exhibition of pottery and porcelain art and the 7th seal culture expo hosted by Xiling Seal Art Society. Though the three events at the World Trade Center did not stand up to the events at Peace Center in terms of size or diversity， they displayed taste. Wang Wei has a passion for porcelain articles. All the exhibits were made by faculty and students of Hangzhou-based China Academy of Art. Wang regretted arriving too late. Many exhibits priced around 1，000 yuan had been purchased. His wife was lured to the prints show on the second floor. After wandering around for a long while， she finally stopped in front of a painting printed on porcelain plate， saying she thought she would buy it for herself. It would also be a nice gift.
On my recommendation， the couple visited the seal art expo. They took huge interest in about 1，000 exhibits. Most of the exhibits ranged a few hundred yuan in price. Mrs. Wang chose a jade piece. To their delight and surprise， the exhibitor said the jade piece would be delivered to their home.
White Horse Lake
Unlike the events at the Peace Center and the World Trade Center that were designed to appeal to the general public， the events at the White Horse Lake catered to professionals and visitors who would like to have an insight into high-end luxury brands. The major event here was Hangzhou International Design Festival jointly hosted by Hangzhou People’s Government and Italian Industrial Design Association. Nineteen top designers of international renown appeared at the festival， hosting one symposium， seven lectures and two workshops. I felt lucky to meet Paolo Rizzatto， an architect and interior designer of Italy. Born in 1941 in Milan， Mr. Rizzatto looked like Mr. Italy in my eye.
He talked about the 5，000-m2 section for Italian brands. The exhibits included 99 signature Italian designs， nine fashion brands， nine household brands， and nine design academies. All these exhibits reflected the rise of Italian design since the 1950s.