随着社会的发展,越来越多的人意识到英语学习的重要性。但是许多学生认为学英语是非常困难的和无趣的。这就需要教师承担起激发学生兴趣的责任。“在英语教学中兴趣起着至关重要的作用”。本文运用认知心理学理念着重对怎样培养和激发英语学习的兴趣进行了探讨。 With the development of society, more and more people are aware of the importance of English learning. But many students think learning English is very difficult and boring. This requires teachers to assume the responsibility to stimulate student interest. “Interest in English teaching plays a crucial role ”. In this paper, the concept of cognitive psychology focuses on how to cultivate and stimulate interest in learning English were discussed.