本文所引证的国内外成功企业的经验与教训、这份“历史汇编”表明,企业创建品牌,竞争市场,关键在于主体定位的战略运用。就最一般的意义而论,企业主体定位有三条原则:即把握市场的原则、发现市场的原则和制造市场的原则。 This article cited the successful experience of domestic and foreign enterprises and lessons learned, the “Historical Compilation” shows that the establishment of a brand, competitive market, the key lies in the strategic positioning of the main use. In the most general sense, there are three principles for positioning the main body of enterprises: the principle of grasping the market, the principle of finding the market and the principle of manufacturing the market.