论文部分内容阅读
随着天气转凉,一些快速消费品,比如啤酒、冰淇淋、饮料等,很快就将转入淡季。那么,作为销售人员如何来看待淡季呢?如何运用一些营销策略保证淡季不淡,从而有所作为呢?其实,很多厂家以及营销人员在销售淡季一般都采取“以静制动”策略,即尽量减少人员出差,以节以节省开支每月底,销售人员会跟关系较铁的客户通过争取一些营销政策等方式进行压货,市场运作基本上靠自然销售,处于半停滞的“休眠”状态但实际上,在销售淡季,如果厂家及稍售人员能够逆向思维,不按常理出牌,积极调整优化,主动出击,即使是淡季,市场仍然大有文章可做
As the weather turns cooler, some fast-moving consumer goods, such as beer, ice cream, and beverages, will quickly turn into the off-season. So, as sales staff how to look at the off-season it? How to use some marketing strategies to ensure that the off-season is not light, so as to make a difference? In fact, many manufacturers and marketing staff generally adopt the “static brake” strategy in the off-season sales, That is, to minimize personnel travel, and to save money by the end of the month, sales staff will tie up with customers who are more interested in iron by competing for some marketing policies, etc. The market operation is basically based on natural sales, in a semi-stalled “sleep” "In fact, in the off-season sales season, if manufacturers and light salesmen are able to think in reverse and do not follow the usual rules, they actively adjust and optimize and take the initiative to attack. Even in the off-season, the market still has a lot of articles to do.