随着电子商务应用时代的到来,社会对电子商务人才的需求越来越多,越来越高。高校电子商务专业的教学,其目的就是通过理论知识与操作技能的互动衔接,高效率地培养集理论与实践于一体的高级复合型电子商务专业人才。电子商务专业课程教学既是知识传授的过程,也是技能实践与网上实战 With the advent of the era of e-commerce applications, the demand for e-commerce talents has become more and more. The purpose of college e-commerce professional teaching is to foster high-level compound e-commerce professionals who integrate theory and practice through the interaction of theoretical knowledge and operational skills. E-commerce professional course teaching is not only a process of imparting knowledge, but also a skill practice and online practice.