全新的市场经济发展局势下,我国金融领域得到了飞速的发展机会,现如今互联网企业经营逐渐向着金融领域发展,致使传统的金融机构正慢慢与互联网进行整合,这对于我国的金融行业而言无疑要经历一场翻天覆地的改革,以此完成向互联网金融的转变。在整个改革的过程中免不了会出现这样那样的风险因素,基于此,本文主要针对新形势下互联网金融的风险因素及有效的管理策略进行了研究与分析,希望能够促进我国互联网金融的有序发展。 Under the new situation of market economy development, China’s financial sector has enjoyed rapid development opportunities. Nowadays, the operation of Internet companies is gradually moving toward the financial sector. As a result, traditional financial institutions are gradually integrating with the Internet. This is a great challenge to China’s financial industry Undoubtedly going through a radical reform, in order to complete the transition to the Internet finance. In the whole process of reform, it is inevitable that such risk factors will emerge. Based on this, this paper mainly studies and analyzes the risk factors and effective management strategies of internet finance in the new situation, hoping to promote the orderly development of internet finance in our country .